Fenomena “The Nuruls” pada Mahasiswa Islam di Surabaya

Abstract

The phenomenon of "The Nuruls" has raised many questions among the public regarding the current position of women wearing the hijab which does not reflect their Islam. Like a woman wearing a hijab, "why do you go to a dancing place, or even get drunk using the term syar'i according to "the nuruls". In the increasingly merging fashion and entertainment industries, fashion companies and celebrities often use the hijab as part of a marketing strategy, which can strengthen or undermine narratives about Muslim women's identity, especially for Islamic students in Surabaya. This research method is qualitative with a phenomenological approach. Data collection methods in this research are interviews, observation, documentation, and focused discussions (Focus Group Discussion). Meanwhile, data analysis in this research tends to be based on Hubermas data analysis with three processes, namely data reduction, data presentation and verification (drawing conclusions). The results of this research are firstly that the nuruls' online activities always depend on good media and the sandwich generation, the nuruls' offline activities are more inclined towards women who wear the hijab but their activities are based on Islamic teachings, the nuruls' religiosity describes a woman who is obedient and adheres to the provisions Religion and gender in the Nuruls' perspective are a form of resistance to patriarchal stereotypes.